AI MEDIA AWARD 2027
SUBMISSIONS OPEN NOVEMBER 1, 2027
Regular Submission Deadline: September 5, 2027
The finalists’ showcase and the official award ceremony will take place on
25 OCTOBER 2027 | Kongresshaus | Zürich | Switzerland
AI Media Award proudly accepts entries on FilmFreeway, the world’s #1 way
to enter film festivals and creative contests.
AI MEDIA AWARD 2027 — WHERE A NEW CREATIVE DISCIPLINE TAKES SHAPE
The AI Media Award is an international platform for a new generation of AI-driven creativity, bringing together outstanding creators, industry leaders, educators and technology pioneers. Building on the momentum of its second edition in 2026 at Kongresshaus Zurich, which welcomed more than 2,000 visitors and featured international speakers, workshops and award-winning productions, the format continues to evolve in 2027.
Founded by AMA – AI Media Agency, the AI Media Award is supported by a Presenting Partner Board representing key areas of the AI ecosystem: Swiss AI as the Swiss AI association, SAE Institute as an academic and educational partner for the creative industries, and BytePlus as a leading provider of generative AI and creative technologies. Together, they connect creative practice, education, industry and technology.
The award recognises exceptional work in AI-powered filmmaking, advertising, animation, art, fashion, music and narrative storytelling. As generative tools become increasingly accessible, the decisive question is no longer simply what AI can produce, but what creators choose to express with it.
This award offers a professional and international platform for outstanding AI media productions — and with it, the opportunity to establish a lasting presence in the advertising industry.
AI CREATOR DAY & AI MEDIA AWARD 2027
Alongside the award ceremony, the AI Creator Day brings international first movers and experts together to share professional workflows, creative approaches and perspectives on the future of AI-powered filmmaking, advertising, photography, animation, music and visual storytelling.
Interactive networking zones offer space for meaningful conversations and new connections in a dynamic setting. You can also look forward to product presentations and live demos where brands and creators showcase their latest innovations and forward-thinking ideas.
25 October 2027 | Kongesshaus | Zürich, Switzerland
Programme times: TBC
INTERNATIONAL JURY 2027
Shortlisted works are evaluated anonymously by an 18-member international jury of professionals from the media and creative industries. The jury evaluation accounts for two thirds of the final score. In a second stage, the community votes online and contributes one third of the final score.
The jury brings together creative directors from international agencies, directors and VFX artists from film and media production, AI developers and journalists and trade critics who analyze and evaluate the use of AI in the advertising world.
2027 JURY TO BE ANNOUNCED
Discover the 2026 International Jury →
CATEGORIES 2027
Six international categories are open to predominantly AI-generated or clearly AI-supported audiovisual works. Maximum running time: 5 minutes.
Special Award
SWISS AI CREATOR 2027
THEME: SWITZERLAND 2050
How will Switzerland look, feel and function in 2050? Creators are invited to imagine an AI-powered vision of Switzerland’s future — from cities, landscapes and tourism to products, traditions, technology and everyday life. The interpretation may be visionary, critical, poetic, humorous or cinematic. Maximum running time: 10 minutes.
2027 TIMELINE
FAQ 2027
The AI Media Award is open to individual creatives, studios, companies and agencies from around the world that produce audiovisual work using generative AI tools.
Additional eligibility requirements may apply to national or themed special categories, such as residency in Switzerland or a specific creative brief. The respective requirements are stated within each category.
The AI Media Award comprises six international main categories:
AI Advertising · AI Animation · AI Art · AI Fashion · AI Music Clip · AI Narration
Additional special categories, such as Swiss AI Creator, may be introduced. These may have their own themes, eligibility requirements or maximum running times.
The current categories and requirements are published on the official Award website and FilmFreeway.
Entries must be submitted through the official AI Media Award platform on FilmFreeway.
The current opening dates, submission deadlines and other relevant dates are published on FilmFreeway and the official Award website.
Entrants must provide complete and accurate contact details. Anonymous submissions or insufficient contact information may result in exclusion from the competition.
Entries must generally be submitted in a 16:9 aspect ratio.
Accepted resolutions, video formats, file sizes and maximum running times are specified on the official FilmFreeway page for the respective Award edition.
Entries containing spoken content in a language other than English must include English subtitles.
Maximum running times may vary depending on the category. The requirements published for the respective Award edition are binding.
Eligible submissions are evaluated anonymously by an international expert jury drawn from the media, creative and AI industries.
During the evaluation process, jurors receive no information regarding the identity, nationality or professional background of the entrants.
The assessment focuses in particular on originality, storytelling, visual and technical execution, the creative and professional use of AI and overall artistic impact.
The jury evaluation accounts for two thirds of the final result. Community Voting contributes one third.
The international jury nominates the Top 10 works in each category.
The shortlist is published on the official Award website and across the AI Media Award social media channels.
All entrants whose work reaches the Top 10 will also be notified personally by email.
The relevant publication dates are announced in the official Award calendar for each edition.
Following the announcement of the Top 10 shortlist, the nominated works are made available for public Community Voting for a defined period.
Community Voting accounts for one third of the final result, while the jury evaluation remains the primary factor with a weighting of two thirds.
Manipulated, automated or purchased votes, bots, vote-exchange systems and other forms of improper influence are not permitted and may be excluded from the result.
The exact voting period is announced separately for each Award edition.
Top 3 finalists may be informed confidentially before the award ceremony that their work has reached the Top 3. The exact ranking remains under embargo until the official Award Ceremony.
Top 3 finalists are strongly encouraged to attend the award ceremony in person.
If attendance is not possible due to travel distance, scheduling conflicts or other reasonable circumstances, a short video message must be submitted before the event.
A technically suitable master file may also be requested for inclusion in the official Film Reel or Film Showcase.
The final 1st, 2nd and 3rd places are generally announced for the first time during the official award ceremony.
All copyright and commercial exploitation rights remain with the respective creator or rights holder.
By submitting a work, the entrant grants the organiser a non-exclusive right to present, document and promote the work in connection with the AI Media Award and its related formats.
This includes, in particular, Award events, the Film Reel and Film Showcase, websites, social media, video platforms, press activities, trailers, recaps and official partner channels.
For communication purposes, the organiser may use still images and excerpts and may reasonably shorten or technically adapt the work to suit the respective format. The fundamental meaning of the work must not be materially altered.
Yes. A submission fee applies to each entry.
The fee contributes to the organisational and administrative costs of the Award process, a portion of the event costs and the production of the physical awards.
The applicable submission fees are published exclusively on the official AI Media Award page on FilmFreeway and apply in the amount stated there.
Submission fees are generally non-refundable, including if an entry is subsequently withdrawn or deleted.
