Creative professionals, companies, and agencies that have produced audiovisual content using AI-powered tools are eligible to participate. Submitted works must be predominantly generated with the help of AI. Each submission must be a standalone piece — examples include AI-generated commercials, music videos, fictional shorts, or artistic contributions.

The person submitting a work confirms that they hold all necessary rights for the publication and use of the submitted material and that no third-party copyrights are infringed. If the submitted work is nominated or awarded, the participant agrees that it may be published as part of the award ceremony, on the AMA Award website (ai-media-award.com), the SSIA Smile Swiss Influence Award (swissinfluence.ch), and in the official AMA 2025 screening reel.

Award Categories
Each category includes an international award. In addition, the Swiss AI Content Creator Award honors a creative professional residing in Switzerland for the best national submission from the main categories.

The award is divided into the following six main categories:

AI Advertising (AI-powered ads or social clips)
AI Animation (Cartoons, manga, animated sequences)
AI Art (AI-generated Art Visuals)
AI Fashion (AI-generated fashion sequences, runway, fashion editorials)
AI Music Clip (AI-assisted music videos)
AI Narration (AI-based short films & storytelling formats)

These categories represent key sectors of the media and advertising industries where AI-powered productions can be submitted.

Evaluation & Community Voting
The evaluation process consists of several stages:
First, the organizer conducts a pre-selection, with an internal team reviewing all entries and compiling a shortlist. This shortlist is then assessed by a professional jury of experts from the fields of AI, advertising, and design, based on clearly defined criteria. A community voting component allows the public to actively participate in the evaluation process.

The final decision is made by the jury in a joint session, where the winners are selected.

The award ceremony will take place on October 17, 2025, as part of a high-profile industry event at THE HALL in Dübendorf (Switzerland). The event offers exclusive networking opportunities with leading figures from the film, media, advertising, and AI technology sectors.

Submission & Participation Process
Audiovisual motion content can be submitted via the online form by providing a YouTube link to the work.

Accepted file specifications:

• Aspect ratio: 16:9

• Resolutions: 4K: 3,840 × 2,160, QHD: 2,560 × 1,440, HD: 1,920 × 1,080

• File format: .MOV or .MP4

• Maximum duration: 5 minutes

Note: Series or multipart works are not permitted. Each entry must be a standalone piece.

Award Ceremony & Networking
Nominees will be notified via email and announced on the official award website.
The award ceremony is part of a high-level industry event held annually in October at THE HALL in Dübendorf, Switzerland, offering exclusive networking opportunities with leading professionals from the film, media, advertising, and AI sectors.

Fees
Participation in the competition is free of charge.
The AMA – AI Media Award positions artificial intelligence as a key tool in contemporary content creation and sets new standards for the creative industry.

Prize money
Prize money of CHF 500 will be paid out to the winner of each category.